Vail Resorts is off to a good season.
In a release, Vail Resorts CEO, Rob Katz, shared that the publicly traded company’s initial Epic Pass sales and season-to-date revenue saw significant gains over last year. As real estate professionals on the ground in Park City, we have already noticed Vail’s influence on our visitor demographics and market. Our agents have reported an uptick in international visitors, many of whom are holders of the Epic Pass. Good thing we are a global brand.
Here’s what Vail is reporting:
- Season-to-date total lift ticket revenue at the Company’s nine mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 9.3% compared to the prior year season-to-date period.
- Season-to-date ancillary spending increased over prior year, with ski school revenue up 9.2% and dining revenue up 6.8% at the Company’s nine mountain resorts. Additionally, retail/rental revenue for resort store locations was up 10.4% compared to the prior year season-to-date period.
- Season-to-date total skier visits for the Company’s nine mountain resorts were up 1.8% compared to the prior year season-to-date period.